Insight. Strategy. Experience.

Identify helps brands to understand their audience, harness emerging trends and stay ahead of the game. Our insight-driven approach uncovers opportunities and defines strategies to connect with consumers. Whether it’s positioning a brand or shaping its future, we’ll identify an intelligent direction.

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Building brands people identify with.

Understanding your audience is the key to creating relevant brands, communications and experiences. We discover the attitudes, behaviours and values that drive brand preference and purchase decisions. We’ll help you be closer to consumers and get inside their world.

Identify the future direction of your brand based on insight and intelligence.


How can we help you? 

Identify is an insight and ideas studio founded by Janice Stainton. I’ve worked with some of the world’s leading brands to provide insight, define strategies and deliver brand experiences. Check out my LinkedIn profile. 



Uncovering the insights that will drive the brand development, using a mix of desk based research, interviewing and workshops. 


Building a brand platform that underpins the strategic direction of the brand while ensuring it links all the different components and audiences. 


Translating strategy into creative territories that define the future direction and fuel the creative process.



Generating good ideas that bring brands to life in relevant and meaningful ways, from retail experiences to colleague engagement. 

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Let's collaborate.


Identify collaborates with agencies, designers, filmmakers, writers and artists to deliver exceptional brand experiences. Based in Manchester’s Northern Quarter, we work with clients across the UK and partners around the world.



Say hello.

If you're looking to identify the future of your brand or to add a strategic head around the table then send an email to or leave us a message and we'll give you a ring. 


Suite 4, 65-67 Lever Street
Manchester, M1 1FL